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Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives, has recently completed writing a book on the business of graphic design - "The Savvy Designer's Guide to Success: Ideas and tactics for a killer career." It will be released by HOW Design Books in 2004. He can also be found preaching what he practices at the 2004 HOW Design Conference on San Diego and at other creative industry events throughout the country. For more information about the designer's work click the link below

URL:
www.jfisherlogo
motives.com

Email:
Jeff

 
   
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The Power of the Press (Release)
For supposedly being creative individuals, it is surprising how many designers do not think creatively when it comes to marketing and promoting their own work. Getting your name out to potential clients...
A Winning Strategy: Industry Awards as a Marketing Tool
In dealing with the issue of speculative, or "spec," design there is often confusion with the terms "contest" and "competition." A legitimate design "competition" will always be for design work already created by a.
Funny Things Happen on the Way to the Forums
In late 1998 I finally joined the online design community from my home-based design studio in Portland, Oregon. Having been a one-person operation most of the 27 years I have been in the design field, I did...
How Much Should I Charge?
Think before you ask the question "How much should I charge?". The answer is in the specific questions you ask yourself about a project.

When a "contest" is not a contest
It may bark like a dog and look like a dog but, is it really always a dog? A similar query may arise with many “design contests,” especially those popping up all over the Internet on a daily basis.

Preaching What You Practice: Speaking in Graphic Tongues to the Masses
Outside of the creative industries, graphic design is seldom a religious experience for most people in the business world. In fact, a great number of professionals in other industries probably don't have a clue what you, as a designer, do for a living - or what you may be capable of contributing to the success of their own businesses. Yes, it's sacrilege.
A Winning Strategy: Industry awards as a marketing tool
In 1995 something "clicked" within me and my business began an adventure in a new and exciting direction. First of all, I made a conscious decision to focus on the aspect of the design business I had always enjoyed the most: identity design. Secondly, I finally adopted the business name I had kicked for the previous ten years: Jeff Fisher LogoMotives. The final major change came in the way I marketed and promoted myself.
Design by the Books
The education of graphic designer has just begun when completing a school’s design curriculum or starting a career in the field. Very soon after entering the “real” world of graphic design most designers discover just how little they know about the business. Since beginning work as a professional graphic designer over 25 years ago I have been collecting a library of books on graphic design, and the business aspects of design, in an attempt to continually educate myself. In 1998 I began compiling a “suggested reading list” in response to emails I receive from designers around the world and for posting on various Internet design forums when requests for such resources arise. The list is constantly changing and evolving as I discover new resources and new books are published.
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