AFTER:

AFTER design roundup:

The promotional material was targeted primarily to the local teenage Asian market, as well as their parents.

One thing is immediately apparent in this area. Bruneians have a love affair with colour. It's been said that when walking around in groups, the women look like butterflies in flight.

The above design took this trait into account. Bright oranges and neon colours pop out from a black background. The electric colour, along with informal balance sets the stage for the piece to standout in a sea of visual clutter.

It's key to design for the audience. This was a core problem with the previous piece. The dramatic redesign results in a flyer that appeals to the youth market, not their grandparents.

Beyond this, as shown below, the elements from the flyer were easily applied to other materials. The design is consistent across a variety of media, resulting in strong visual branding for the British Council in Brunei. If fact, without even reading the message, an item is quickly identified as belonging to the Council simply by the visuals.

Additional pieces

Alina's Feedback:

Catherine took what looked like dull real estate brochures and turned it into vibrant, exciting, enticing promotional material. The new design is much more eye-catching and engaging to the target groups of teens and their parents in a specific location. The design elements work extremely well across a wide variety of marketing materials.

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