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Jeff Fisher, the Engineer of Creative Identity for  Jeff Fisher LogoMotives, is the author of "The Savvy Designer's Guide to Success: Ideas and tactics for a killer career;" released by HOW Design Books in 2004. He can often be found preaching what he practices through speaking engagements at creative industry events around the country and writing for various design-related magazines and webzines. For more information about the designer's work click the link below.

URL:
www.jfisherlogo
motives.com

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Jeff

 
   
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Tel-Med Identity- After
by Jeff Fisher, Engineer of Creative Identity
Jeff Fisher LogoMotives

AFTER:

 

Tel-Med - after

 

The new graphic identity for Tel-Med incorporated a stylized human form, as a medical professional, and the push buttons of modern phone equipment. The symbol can be used without text and still convey the purpose of the service.

NOTE: This makeover appears in the new book "Logos Redesigned: How 200 Companies Successfully Changed Their Image" (http://tinyurl.com/ahx36) by David E. Carter. The book was recently released by Harper Design, an imprint of HarperCollins Publishers.

 

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