SOLUTION:

It was important to highlight the beauty and craftsmanship of their
top of the line product so the revised Kamaka Ukulele's marketing
materials feature dramatic images from Bud Muth Photography. The
design needed to reflect the quality of that craftsmanship and work
harder for the promoting the product. We added posters, catalogs,
brochures and trade show graphics to their ability and really took
the showcasing of the ukuleles to the next level.

It’s working ... as sales and response to the product have been
climbing steadily. And the work has also won an Award of Excellence in the Hawaii Advertising Federation's PELE Awards.

AFTER:

Alina's Feedback:

John Wingard's work is always gorgeous, and this is no exception. The new marketing pieces all present a luxurious and tasteful color palette, logo, product detail, and a coordinated style and color scheme that will aid in establishing brand identity for Kamaka Ukulele. The old marketing materials might leave someone wondering if it were the same company, under the same management... and... wondering something about the product. Everything is now covered in the new materials, and the photos, type, layout and colors are so lush and meticulous that one truly feels a Kamaka Ukulele is an exquisite musical instrument.

«Return to BEFORE
«Return to GRAPHIC make-overs