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About the author
Neil Tortorella is a veteran graphic designer, writer
and marketing consultant with over 30 years' experience
in developing identities, collateral and web solutions
for both large and small companies. Based in Northeast
Ohio, Tortorella Design has received numerous awards
for design excellence.
Neil's Newbies is a Creative Latitude column devoted
to those just starting to hang out their shingle. I'll be
focusing on business startup issues, finding clients, sales,
promoting your practice and all the other nitty gritty must-dos
that fall outside of the creative process.
Some editions will address questions from newbies. Others
will be in the form of articles. So, email
me with what's on your mind, your questions or your concerns
about starting up your creative enterprise. I'd do my best
to get them answered.
Monthly Self Promotion Article: One girl's journey
to doing what she loves
by Holli Conger
Creative Latitude invites you to indulge those voyeuristic tendencies
you've been keeping in the closet. Join Holli Conger as she
moves her practice focus from graphic design to illustration
— cold turkey.
Each month, Holli will be sharing her diary of the good, the
bad, the triumphs and setbacks as she enters the world of illustration.
Be sure to stop back each month to learn what's working and
what's not. Odds are, you'll even get some tips on whether cloth
or disposables are best. Can somebody please pass the Similac®?
Article: A capital defense Finding startup capital for your practice
Email query: "I am in the early planning stages of starting my own
web/graphic design firm. I am finding that developing a marketing
strategy is one of the more difficult aspects of creating
a successful business ...
