Holli lives and works in Nashville, TN, where her husband, Chad, their
new daughter, Walker, and their goofy basset hound, Do-Wop, give her
plenty
of inspiration.
Self Promotion One Girl's Journey to Doing What She Loves
by Holli Conger
Entry 4 of 12: October: Will I Ever Get Work?
This month had been full interruptions and delays. I didn't
get done what I wanted and began doubting my illustration
style. Do people even like my work? I've had a few freelance
design projects absorb my time as well as some projects
around
the house (like putting hardwood floors down on the entire
first floor of our house!).
The month started off with promise for a potential job. It
was for five mug illustrations. The client and I negotiated
back
and forth with money and usage and we finally agreed on a
price. I got the signed contract from him and let him know
that I'd begin work once I received his deposit (stated in
the contract). The response I got was "Did you give me your
bank account info?" What did that mean??? I promptly emailed
him back and told him I only take checks. His response
then
... "I'm afraid we're out then. Good luck to you." So was
it a scam? Who knows, but there was a little gleam of hope
for a project but it quickly dimmed.
Last month I mentioned that my goal was to get some things
cleared off that big list I have and get some illustration
work done. I did clear some things (not as many as I wanted)
off and got two new clay illustrations complete. One of
which
is on my site
now. I need to get a better shot of the other to put on my
site. I haven't been able to get the shadows just right.
I
also have tons of new sketches waiting to be materialized.
I'm thinking about doing some black and white hand drawn
work
and marketing that to some smaller one-color publications.
I had one person sign up for my mailing
list after seeing my last article. I added a link on every
page of my site for people to sign-up. I realized that I really
didn't specify to sign-up for my mailing list and people may
not know to go to my contact page. Hopefully I'll get some
more names and hopefully I'll get some work so I can send
out a press release to them. I'm about due for one.
Promoting myself as an illustrator has been hard. I've never
really promoted my freelance design business and I've had
steady freelance work (by word of mouth) for 6 years. I guess
every business needs a designer and few need illustrators.
Especially if your style is geared for one audience children.
I've been thinking about offering some pro-bono illustration
work. I've "budgeted" it for this year but I don't know exactly
how to go about it. I need to get my name and work out there
but I'm struggling with how. Maybe I'll look through my Children's
Writers & Illustrators Market book and see if a particular
magazine strikes my fancy.
Since I struggle with things to draw and sculpt I've found
a couple of fun online contests that will help get my creativity
going. I've found a fun costume
contest and a contest for the Society
of Children's Book Writers and Illustrators. I've been
waiting on this one to be posted! Hopefully, I'll come up
with some good pieces and it will help spark some other pieces.
I tend to work best with an "assignment" rather than just
coming up with something.
I've noticed some hits from my listings on sites I added or
updated last month. I did find one other listing
site and added my info. I'm still looking around for some
more freebie listings so hopefully I'll have more to share
in the months ahead.
Well, I know I have a lot of catch up next month. I have
got to get creative and motivated. Fall usually brings this
on
for me for some reason. I can probably relate it back to
elementary school with all the new school supplies and those
fun Halloween
and Thanksgiving projects to work on. I don't know how many
hand outline turkeys I've drawn in my lifetime! I have
a
couple of design projects to do as well as some more projects
around the house, and between those I'll try and fit in
some
illustration work and promotion. Wish me luck!!