Creative Latitude

Having a case of the business blues? You say you need some help, but don't know where to turn?

Fear not! Visit Bill's Corner and our seasoned pro will answer your burning questions. You'll soon find yourself on the road to creative business Nirvana.
 
« Back
  About the editor  
   
 

Valarie Martin Stuart is an art director, designer and production artist based in Dallas, Texas, USA. Her boutique design studio, Wavebrain Creative Communications, specializes in providing businesses with creative and practical solutions for both print and web.

Valarie has over fifteen years experience in the design field, including ten years as an independent contractor. She has worked on national and international accounts for many leading ad agencies, design studios and corporations. Valarie has also been an Associate Professor of Graphic Design, where in addition to teaching students the basics of design and software, she lectures on important issues dealing with the business of graphic design.

URL:
www.wavebrain.com

Email:
Valarie

  
   
  Profile »  
   
  Articles »  
   
Production Perspective
by 'Production Perspective' editor Valarie Martin Stuart
If you work in a large design studio, agency, or corporate in-house department, you may find yourself working alongside many communications professionals, including creative directors, art directors, designers and production artists, as well as creatives covering other related disciplines including copywriters, photographers, print buyers and more.

While production is just one aspect of what goes into creating a printed piece, it's integral in the process. An error in production stages can destroy a printing timeline. Sloppy production work can incur headaches when it's time to dust off the project for an update. And if more than one person have their hands on a project, production can become a disaster when one person can't figure out how or why another person put something together in a specific manner.

Further, many smaller studios and independent contractors lack the division in titles that you find in large agencies. A designer may actually be an art director, a designer, and a production artist rolled into one. It's vital in today's market that designers possess production skills to correctly put together their own files and prep them for printing. And as a designer, you'll increase your marketability if you also have solid production know-how!

Production Perspective will examine many of your pesky production problems. From bleeds to trims, from spot to process, from QuarkXpress to Adobe Photoshop, we'll address production issues that are vital to your workflow.
CL welcomes your production-related questions. Drop us an email, and we will make every effort to address your questions in our upcoming features and articles!

Email your production questions to Valarie and be sure to watch this space!
 
  All contents © Copyright 2003 - 2004 Creative Latitude | Sitemap