Perhaps you've been experiencing
a downtime in your business and feeling as though you've
literally hit a wall. The phone has stopped ringing, your
e-mail box has nothing but advertisements and it seems as
if your business has come to an end.
I doubt that anyone reading this hasn't at one time or another
found their business dropping off dramatically. Yet when it
happens, invariably the first reaction we usually have is to
put all of our attention on what isn't working. We start complaining
about the situation, commiserating with others who are experiencing
a similar quiet period and just falling prey to the worry.
But there is a strong hypothesis that says: "Whatever
we focus our attention on expands." Whether you believe
that or not, the fact remains that when we put our attention
on what isn't working, it seems that things get worse. But
when we put our attention on what is working, it seems that
things quickly improve. Being in a more positive state of mind
seems to alter the circumstances.
One of the greatest lessons I've learned through the years
is that predictably business will have its ups and downs. When
I first began my business as a Writing Stylist, I would become
terrified if the phone stopped ringing. But once I learned
that the ebbs and flows are natural, I started perceiving the
situation differently. Instead of staring at the pot of water
waiting for it to boil, I released the situation and put my
mind on something else. It was then that things shifted. Either
a new idea occurred to me, or several past clients contacted
me out of the blue.
Now whenever those quiet times occur, I simply get away from
it for a little while and do my best to relax. By changing
my focus and keeping myself in a positive frame of mind, new
ideas bubble up and I start to feel more creative. In fact
during a recent quiet period I was inspired to give some things
away. Just as we need to prime the pump by adding a little
water to it, I realized that giving some of my services as
a gift was a good way to get things moving again. It immediately
changed the energy around my situation.
If you prefer to take action while waiting for things to shift,
I suggest doing some simple things that don't put any pressure
on you but give you a sense of accomplishment. The following
can easily be applied during the down times.
1. Write an article and submit it to a popular
publication. Nothing will give you quite the same sense of achievement as
seeing an article you've written in print plus it's one of
the more positive things to do when you aren't very busy. Just
about everyone has something they've learned through their
experiences that others would love to know about. Share it
in an article and you'll be amazed at how quickly the tide
2. Write a press release and distribute it through one of the
free press release distribution services. Often smaller companies
think a press release is only for the big guys and hold back
from using the media. But press releases are for everyone.
Several of my clients have taken the chance by putting out
a press release and had overwhelming results they never expected.
3. Narrow your focus. When one of my clients found her business
slowing down, she decided it was time to try something new. She
realized that she was spending a lot of money on advertisements
that weren't working for her, plus her site wasn't getting
the amount of traffic she expected. Instead of focusing her
attention on trying to reach everyone, she started putting
attention only in places that were associated with her particular
industry. She found that once she began focusing specifically
on her arena many more people started visiting her site and
business started picking up.
4. Try networking. We often forget that there are a lot of
people who would be delighted to join forces with us by linking
to our sites or referring us to someone they know. Recently,
I made a connection with someone who aligned perfectly with
my business. After communicating with him via e-mail I found
that his site and service were very complimentary to my services.
I then suggested to him that we add each other to our sites,
which is exactly what we've done. The added exposure that we
can provide each other has been extremely beneficial.
5. Update your web site. Although your web site presentation
has appeared online for quite a while, and you have realized
a degree of success, perhaps it's possible that your site needs
some refreshing or revamping. Try looking at your web site
from an objective viewpoint, almost as if you're seeing it
for the very first time. Review it carefully and notice if
it still appeals to your eye and your ear. If not, add a new
article, change the verbiage or add some new pictures. Figure
out a way to optimize your site by adding search engine friendly
content so that more people will find you. You don't necessarily
have to change your site, but simply update it while you're
6. Visit past successes. Now may be a good time to stop by
and say hello to clients from the past. They may have forgotten
your e-mail address and might be in need of your services.
If someone has been happy with your services, ask if they would
be willing to recommend you and suggest that you will pay them
a small finder's fee for any paying referral. Maintaining good
relationships with your past clients and customers is a great
way of keeping your business flowing.
Just because you aren't busy for the moment doesn't mean that
all of your hard work has come to an end. In fact this may
very well be a great time for contemplation. Instead of scrambling
to quickly drum up more business or fretting about the lack
of income, perhaps this is the time to be still as you consider
some new strategies. Before making a judgment about your experience
why not use it as an opportunity for expansion and growth?
About the Author
Charlene Rashkow brings 15 years of experience as a Writing
Stylist/Consultant to her creative efforts as a freelance writer.
She has successfully helped companies and individuals reach
their objectives by writing exceptional web site content, press
releases, bios, and articles of interest, business plans and
all other forms of marketing material.
" We'll do the writing, You'll receive the applause"
Web Site - www.allyourwritingneeds.com
E-mail - firstname.lastname@example.org
Phone - (310) 514-4844