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Neil Tortorella is a veteran graphic designer with over 25 years' experience in developing identities, collateral and web solutions for both large and small companies. Based in Northeast Ohio, Tortorella Design has received numerous awards for design excellence.



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Book Review: Tad Crawford's "The Graphic Design Business Book"
by Neil Tortorella
Every once in a while, a book comes along that’s destined to be a fixture on your desk. Tad Crawford’s, The Graphic Design Business Book, is just that. As a matter of fact, I doubt you’ll even want to put it on the shelf. This is one tome that’s going to be used almost every day. My copy’s found a permanent home, within easy reach, on my desk.

Crawford has done a remarkable job of distilling the critical business information every graphic designer needs into one handy volume. From business plans to leases and legalities, marketing to taxes, studio management to making sense out of your financial reports, Crawford leaves no stone unturned. After reading The Graphic Design Business Book, you’ll no doubt have significantly more business savvy and the confidence to grow your practice ... the right way.

The Graphic Design Business Book, copublished by the Graphic Artists Guild, also contains words of wisdom from several others including Maria Piscopo, Ellen Shapiro and Don Sparkman. Plus, the book is chock full of convenient sample forms and examples to get you up to speed in no time.

The book is organized in a very easy format. Finding what you need is a piece of cake. Section One guides you through the maze of setting up your business. That’s followed by excellent advice and insights into marketing and building your client base, writing proposals that win gigs, how to price your work, dealing with contracts, copyrights and much more.

If you can only afford to buy one book about running your business, The Graphic Design Business Book is it. Why? Because after reading it and implementing what you learn, you’ll be making enough dough to buy plenty of other books to fill up your shelves.
2005, Neil Tortorella
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