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Charlene Rashkow
Writing Stylist/Author
"Movin' On Up" an e-book chock full of tips
for overcoming any business hurdle.

Charlene brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding press releases, bios, articles of interest, business plans, resumes, web site content and all other forms of marketing material.




Are You Choosing the Right Clients?
By Charlene Rashkow
There isn't a business owner alive who doesn't want to make his or her business grow. Of course we all want to make more money, increase client satisfaction and derive great fulfillment from our efforts. But, if you're working with a client that is difficult, unappreciative or impossible to satisfy, there's little room for fulfillment and certainly no room for satisfaction. And although a potential client is choosing your services, you too are making a choice and are actually in the position of saying yes or no to making that person your client.

Connecting with the right people!
While it may be difficult to spot a problematic situation right off the bat,
there are tell tale signs as to whether we're connecting with the right client. Often the red flags are right there before us, but in our haste to get another client, we may not be paying attention. Of course we can be fooled, only to discover too late that we've made a dreadful mistake. But you know the old saying: " Fool me once, shame on you. Fool me twice, shame on me." You may not catch the signs immediately, but there are some obvious signs to look for when considering a person as your client.

Feeling Trust!
First off, consider the trust factor. As a writer, I believe that working closely with someone is a rather personal experience and I want very much to positively present this person in a way that reflects his or her business in an exceptional manner. I do have my client's best interests at heart, so I work hard to make sure they're going to be pleased. If the client totally surrenders to the experience, trusting me and trusting that I will do a great job for them, it invariably turns out that way. If on the other hand a person bombards me with a million questions, tends to lean towards apprehension and wants to know why I can do a better job than someone else, I know almost from the start we're heading in the wrong direction. The truth is, when we connect, everything flows perfectly.

Not Everyone is Trustworthy!
Now don't get me wrong. I don't believe that a potential client should immediately place themselves in the hands of a service without some background information. Of course they should be able to request references, see samples of your work and expect total professionalism. But watch for the signs that indicate some trouble lies ahead. For example, the potential client wants a guarantee that what you provide is going to make them successful. Of course they want your work to be exceptional, and it should be, but no matter how great your efforts, no one can make another person successful. That can only come about if the person you're working with has the consciousness of success.

To encapsulate!
If you have a slew of references, provide samples of your work and your reputation is impeccable, it would certainly make sense that a potential client can feel trust in your services. But if you find that someone lacks faith in your ability, it would probably be a good idea to go in another direction. Anytime, I turned my back on the clear signs and signals and ignored the red flags that were waving tenaciously, I have usually been sorry that I started on the project. Those types of clients are almost impossible to please. Listen to your gut instincts and avoid wasting your time and energy. There are a lot of people out there that will align with your style, energy and approach.

And when you connect with the right people, the work is smooth sailing, the project is exhilarating and the client is always satisfied. It is then you know that you're doing exactly what you should be doing and you're working with the right clients.

About the Author
Charlene Rashkow is a Writing Stylist who has successfully written outstanding business material for companies and individuals for more than 15 years. Creating clever promotional materials, Charlene is well known for her press releases, web site content, business plans, resumes, brochure copy and ghostwriting manuscripts. You may visit Charlene Rashkow at, email her, or call her directly at (310) 514-4844.

© 2005 Charlene Rashkow

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