Jack Yan founded Jack Yan & Associates in 1987
and Lucire in 1997. Still helming both, he is particularly
passionate about branding, the media and their social
A member of the Medinge Group think-tank in Sweden
since 2002, he co-wrote Beyond
Branding (the result of one of the Medinge meetings),
and wrote Typography
and Branding and a limited-edition coffee-table
Seductive—Perspectives on 21st Century Branding,
a collaboration with designer Charlie Ward.
the first web magazine to spawn international print
editions. In January 2006, he branched out from blogging
at the Beyond
Branding Blog to
his own site, Jack
Yan: the Persuader Blog.
Jack also writes for Desktop, a
premier Australia industry magazine.