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Dani Nordin is the founder of the zen kitchen, a graphic/web design and branding studio on the outskirts of Boston MA. The studio aims to help clients create a brand that tells their story in a way that relates to their audience as human beings, not as just another demographic. It also helps clients communicate their message in ways that have less harmful ecological consequences by supporting sustainable printing practices and finding ways to provide more information via the Web.

URL:
tzk-design.com

Email:
dani

  
   
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The Seven Deadly Sins of Email Marketing
If done badly, however, you can lose readers, get lost in SPAM filters, or what's worse, completely embarrass yourself. Here are seven deadly mistakes (sins) to avoid when crafting your e-zine...
Going Back to the Creative Brief: When Clients Can't Vocalize What's Wrong
About six months ago, after a couple of client communication breakdowns that were much more stressful than I needed, I decided to implement a firm policy at the zen kitchen that all projects, with the exception of...
Your Personality and Developing Healthy Business Relationships
In the past week, I've found myself involved in a series of conversations with various people in my network about business relationships. Whether you're just starting out in business or you've been doing it for 20 years...
Image is Everything? The Problem of Paper
One place you can start is by choosing paper wisely. Although those glossy sell-sheets and brochures you get from your online printer might look snazzy, most glossy stocks only contain about 10-15% post-consumer...

More than Just Spec: The Curse of the "Just That Cool" Project
I should have seen it coming. I knew it would happen eventually – the more people I meet as a self-employed designer, the more well-meaning new friends end up forwarding me job posting after job posting. Some...

 
 
 
 
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