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Dave Singleton is Vice President
of Marketing Science and Insights at Zyman Group. He
is responsible for developing techniques to identify
insights
into
brand
architecture
and positioning.
Prior to joining Zyman Group, Mr. Singleton
served as Director of Worldwide Research for Coca-Cola.
He also managed consumer research at Kraft Foods, General
Foods, and Johnson & Johnson, developing expertise
across a wide variety of research methodologies.
Dave graduated from the University of North Carolina-Chapel
Hill with a BS in Business Administration, and has
pursued postgraduate work toward an MBA at Fairleigh
Dickinson University. He also teaches as an adjunct
professor of business at Emory University.
URL:
www.zyman.com
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