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About the author

 
   
 

Martha Retallick, also known as "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual that will show you how to put postcards to work for your business -- profitably. Learn more about it at:

URL:
www.Postcard
MarketingSecrets.com

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The Joys of Diversification by Martha Retallick
One of the biggest problems that designers face is finding new clients. If you’re not pursuing more business, you’re trying to keep projects moving.
What Should Designers Study?
Young people who are contemplating a design career often seek advice on
what they should study. To them I say...
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?
In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."
Refrigerator Door Mindshare
Have you priced display advertising or Yellow Pages listings? They can add up to big money in a hurry, can't they? What's worse: if you decide to spend your hard-earned cash on them, there's no guarantee that you'll get any response.

Measuring your postcard marketing results
It's time to talk about measurement. As in, measuring the results of your postcard marketing efforts. Why should you be doing this? Because management without measurement is nothing more than guesswork.
Using Postcards to Promote Your Design Studio
Have you priced display advertising or Yellow Pages listings? They can add up to big money in a hurry, can't they? What's worse: if you decide to spend your hard-earned cash on them, there's no guarantee that you'll get any response.
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