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Book review: "The Education of a Graphic Designer" by Steven Heller
Noted graphic design author and editor, Steven Heller, has added
another title to his list of over ninety books. Actually, The Education
of a Graphic Designer, has been a staple for design educators since... |
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Book Review: Tad Crawford's "The Graphic Design Business Book"
Every once in a while, a book comes along that’s destined to be a fixture on your desk. Tad Crawford’s, The Graphic Design Business Book, is just that. As a matter of fact, I doubt you’ll even want to put it on the... |
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Becoming a Little Famous - The Power of Public Relations
Public Relations (P.R.) can be one of the most powerful tools in your marketing toolbox. When managed correctly, it can add a lot of credibility to you and your practice, it's often loads less expensive than advertising... |
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Book Review:
The Quark Xpress Ideabook, The InDesign Ideabook, The PageMaker Ideabook By Chuck Green
Idea man, Chuck Green, has done it again with three new books that are sure to come to the rescue of newbie graphic designers and veterans |
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The Value of Corporate Identity
Consider for a moment that you’re a buyer for a company seeking a Polybendum supplier. Now, you know that Polybendum is pretty much the same across the board, so you’re just looking for the lowest price. |
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Starting a creative practice with a degree ... but no experience
Here's a quandary that's, unfortunately, not too unusual. You graduate from art/design school with a killer book, high grades and a load of ambition. You also have no job ... no internship ... no nothin.' The market's down and there've been mass layoffs at the design firms and ad agencies. You've mailed out hundreds of resumes and it's still no soap. What's a newbie to do? |
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The Marketing Mentor: an interview with Ilise Benun
It's not the easiest thing to juggle being the chief cook and bottle-washer of your creative enterprise. We tend to wear many hats — creative professional, bookkeeper, office manager, janitor, sales person and marketer. At times, it's tough to not drop a ball or two. One that often falls to the ground is marketing. |
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Crafting the perfect proposal
Proposal are also the cause of a great deal of anxiety for many creatives — especially those new to the industry. They're usually not on the list of most creative-related classes in school. But, fear not, oh ye creative bethern. I'm going to take you step-by-step and show you how it's put it together. |
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Book Review:
Designing Websites://For Every Audience |
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A Case for Graphic Design
When my son was about a year and a half old, I remember driving with him snuggly fitted into his back seat throne. He would point and say, “McDono,” “K-Mart,” and the biggy, “Toys ’R Us,” as we drove past the stores. Geez, the kid’s genius! He’s not even 2 and reading. I bet he’ll finish Harvard by 10! Well, the fleeting thoughts of my grand contribution to the gene pool were short lived. I knew better. |
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Getting the most from a design audit
A design audit is a review of all the visual elements used by a business, as well as its message to the public. It's something a company can do that's akin to therapy, leading to corporate enlightenment. Without a method in place to monitor visual style, a business is in danger projecting more personalities than Sybill. |
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Know Thy Audience: Marketing Research for the Independent Graphic Designer
If you’re like most designers out there, the thought of marketing research is probably about as exciting as watching paint dry. Concepts like stratified samples, nonresponse bias and quantitative measurements aren’t likely to be tops on your list of coffee talk, either. But, being able to provide your clients with great work and the research to back it up, will give your design more authority and maybe put a few more zeros at the end of your bank balance. |
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Registering trademarks and logos
Just how important are trademarks? You don’t have to journey too far for the answer. Trademarks are easily one of a company’s most valuable assets. Just look at names like CocaCola® and McDonald's®. Trademarks often serve as the basis for our buying choices. They represent the level of quality a customer can expect to receive and the overall experience of dealing with a particular company or product.
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