AFTER:

Solution:

Renovated Site Architecture - We organized the site's new navigation system to reflect the various audience segments SCC was marketing to. The new menu is easy to locate, is consistently applied throughout the site and allows for future growth.

Integrated Brand Vocabulary - We chose a bold use of color balanced by ample white space. Information is presented logically and clearly with elements such as capitalized words used to guide the reader's eye. The mix of elements reflects the spirit of adventure and innovation of the SCC community. Offline tools such as the school's viewbook and recruitment promotions now also share the site's look and feel.

Enhanced Functionality - Online forms were made easier to read and fill out. Tasks such as downloading forms or making donations was simplified into fewer steps.

Fresh Content - The site's content focuses on the professional photography and inspiring testimonies of SCC students and staff. We wanted to allow those who benefit most from SCC to carry a significant portion of the brand's new voice.

Results

In conjunction with an overall brand campaign and revitalized strategies,
SCC's full-time enrollment has exceeded set goals.

Alina's Feedback:

3rd Edge Communication's make-over of the SCC website added dynamism to both the look of the site and to the organization itself. Introducing bright colors, diagonal lines, fresh perspectives, and ease of use help make the college look friendlier, more active and dynamic. It does a great job targeting a young, college-bound market in the field of religion without being stuffy and dull. It inspires the feeling and confidence that students attending this college can and will make a difference.

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