Background:

David Pitts came to me wanting to add "Starring Nancy Pitts" to his radio show logo, but wanted the logo to look the same. The previous design made it very hard to add the statement without making the design look crowded.

Before:

Solution:

The solution was to create an all new logo using the same color scheme and some of the same elements. The end result is a more organized design that incorporated "Starring Nancy Pitts" but didn't overpower "The David Pitts Show." The microphone doesn't look like it is just stuck in like clip art and has become part of the logo. There were three fonts that were used in the design of first logo, but using two fonts is more visually pleasing.

After:

Alina's Feedback:

Calvin's new design encourages one to see the logo in a strong first read. We immediately know it's a radio show due to the strength of the microphone, and that David and Nancy Pitts produce the show. The hierarchy is microphone > Kirradio.com > David Pitts Show > Nancy Pitts. In the previous logo, we see David's name first due to the larger font size, the radiating rays and perspective lines. Then our eye follows the oval to the microphone and back to the real estate tagline. Calvin was able to incorporate "starring Nancy Pitts" into the logo, but I'm a little concerned about its legibility, particularly if it is reduced in size much. Calvin met the specs of the job in a bold solution.