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Carey is the founder of Balance Design, a Greenwich, Connecticut based design firm. The business was founded in 1997, out of a need to incorporate a variety of projects from packaging and product design to branding and corporate identity. Carey has continually developed effective creative solutions for industry-leading national accounts, emerging businesses and non-profit organizations.

Carey has created memorable work for Perrier Group of America, Olin Corporation, TaylorMade Golf, Norwalk Hospital, San Diego Museum of Art, and many more enterprises.

Her work has been recognized by a load of professional organizations for design excellence. Here's the short list: Art Directors Club of New York; Type Directors Club; American Institute of Graphic Arts; PRINT; American Corporate I.D.; Graphic Design: USA; Connecticut Art Directors Club; The Creative Show; Publish Magazine and Aldus Magazine.

URL:
www.balancedesign.net

Email:
Carey

 
   
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The Minturn Inn - After
by Carey Jones

The Solution:
After several directions were presented the client narrowed in on a simple aspen leaf design. For the logo color the client liked both a deep rustic red and a rich green. Both versions were utilized throughout the application to materials. The logo is two tones of green when used in multicolor situations and a deep rustic red for one color.

The new identity was applied to a variety of collateral materials including, a direct mail brochure, website, stationery and apparel.

AFTER:

Mintern Inn logo--new

Mintern Inn collateral

Mintern Inn brochure


The Minturn Inn
442 Main Street
Minturn CO 81645
P: 1-970-827-9647
P: 1-800-MINTURN
Info
www.minturninn.com

 

Alina's Feedback:

While The Minturn Inn's original logo was certainly rustic and elegant, it did feel a bit dated and was a bit cumbersome, especially if it were to be applied to a variety of applications. The Innkeepers were wise to want to simplify the logo while retaining an elegant, organic look that complimented the Rocky Mountain setting.

Carey has done a beautiful job in creating a simple clean logo that is extremely versatile on a wide range of applications. The colors are sophisticated and elegant, yet earthy and organic. All the elements... the logo, the type, the colors impart a classy yet friendly and warm image that should do very well to attract visitors to this mountain retreat.


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