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Background:
The flyer (below) was designed for the British Council
Brunei.
Design Brief:
The British Council in Brunei Darussalam connects people
with learning opportunities and creative ideas from the UK.
But, the Council's visual image had become watered down and
inconsistent over the years. When Mr. Tom Walsh took over
as the Director, one of his priorities was to set the wheels
in motion to upgrade their image and branding as well as add
some spice.
The design brief was basic — attract the local market,
yet keep a British/western flair to the designs, and, using
both text and graphics, communicate the Council's mission
in Brunei.
Beginning with a flyer redesign, the goal was to create branding
elements that would easily work across a variety of media,
including education exhibitions, magazine ads, bags, posters,
newspaper ads, notepads, etc.
The images below are what the Council had been utilizing.
During my initial meetings with Tom to review the scope, goals
and current material, it was apparent that there was only
one way to go — up.
BEFORE:
BEFORE design elements needing attention:
- The stagnant centered formal balance of the piece provided
no visual excitement, branding or positioning.
- The logotype, hanging to the right of the mark, appears
to be an afterthought.
- The paper is lightweight with little ink holdout and opacity.
The inks on the reverse side bleed through.
It's one thing to be a nonprofit and not want to look like
you are wasting donors' money. It's another if you are a nonprofit,
with a rather hefty promotional budget to spend, yet produce
materials that look as though they were done at a local quick
print.
See the AFTER results»
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