Background:
The flyer (below) was designed for the British Council Brunei.

Design Brief:
The British Council in Brunei Darussalam connects people with learning opportunities and creative ideas from the UK. But, the Council's visual image had become watered down and inconsistent over the years. When Mr. Tom Walsh took over as the Director, one of his priorities was to set the wheels in motion to upgrade their image and branding as well as add some spice.

The design brief was basic — attract the local market, yet keep a British/western flair to the designs, and, using both text and graphics, communicate the Council's mission in Brunei.

Beginning with a flyer redesign, the goal was to create branding elements that would easily work across a variety of media, including education exhibitions, magazine ads, bags, posters, newspaper ads, notepads, etc.

The images below are what the Council had been utilizing. During my initial meetings with Tom to review the scope, goals and current material, it was apparent that there was only one way to go — up.

BEFORE:



BEFORE design elements needing attention:

• The stagnant centered formal balance of the piece provided no visual excitement, branding or positioning.
  
  
• The logotype, hanging to the right of the mark, appears to be an afterthought.
  
  
• The paper is lightweight with little ink holdout and opacity. The inks on the reverse side bleed through.

It's one thing to be a nonprofit and not want to look like you are wasting donors' money. It's another if you are a nonprofit, with a rather hefty promotional budget to spend, yet produce materials that look as though they were done at a local quick print.

See the AFTER results»