Solution:
We decided to create a seasonal campaign that put emphasis on the fact that we are all unique individuals with different personalities, traits and tastes - simply because someone lives with a developmental disability does not make them any less human. The message is achieved using various seasonal graphics (leaves, snowflakes, etc.) coupled with poignant copy that drives the message home.

" We are all different. We are all special."
" We are all different. We are all beautiful."
" We are all different. We are all human."
" We are all different. We are all strong."

The client was very pleased with the amount of time and effort we put into this pro-bono venture, and noticed an increase in the number of people volunteering at the centre after the campaign kicked off. We were proud to play a part in their success!.

AFTER:

Alina's Feedback:

Debra's new campaign for the St. Amant Centre volunteer program is sure to gain more participants as it is more inviting to the viewer not only by offering more information but also a number of different variations on a theme that encourages participation.

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