Creative Latitude: GRAPHIC make-overs

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	About the author/editor



	Erin McCall Erin McCall is both principal and creative director of Sunlit Media, a visual communications firm based in Vancouver (Canada) that specializes in print, web, and identity design, as well as copywriting and editing services. Prior to founding Sunlit Media, Erin was a in-house designer and writer for various government and social marketing initiatives. URL: www.sunlit-media.com Email: Erin

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H. Krueger & Associates Website - After
by Erin McCall

AFTER:

After discussions with the client, the creative brief for the new site was
prepared with the following goals:

- a clean site design indicative of the medical/health industry
- incorporation of the client's newly designed logo and identity
- clear and consistent navigation
- logical content flow
- user ability to access research reports easily and quickly
- client ability to collect information on user downloads of research reports

Krueger website after-1

Krueger website after-2

The new website design completes H. Krueger and Associates' new identity and is now a useful communications tool for the firm. The website is now one that the client can proudly direct users to for corporate information and for downloading research reports.

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