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  About the author  

Art Javid is one of the co-founders of the American Design Awards, an international design awards organization with over 20,000 active members and participants based in San Diego, California.

Art is also the co-owner of Graphicwise, Inc. (with his twin brother Kevin) an Orange County, California-based creative design firm specializing in attractive and effective web design, corporate identity and packaging art since 1997.

Besides graphic design, Art has been responsible for co-illustrating 5 published children’s books for a Los Angeles area television personality, and enjoys playing basketball whenever time permits.



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Los Angeles Mission Logo
by Art Javid, Co-owner of Graphicwise, Inc.
Co-founder of the American Design Awards


Client: Los Angeles Mission (Los Angeles, CA)

What They Do: Help homeless people in Los Angeles by providing food, shelter, classes, etc. (with a Christian theme)

Objective: To portray hope and new beginnings. Their old logo was just too depressing and complex. We suggested a more upbeat color scheme and a less cluttered look.



L.A. Mission logo before



L.A. Mission logo after redesign


Alina's Feedback:

While the original logo has some interesting elements to it, I definitely agree with Art that it was too serious and complex. It's not exactly an inviting mark, thus giving a sense of gloom to the Mission as well. The new logo is much more inviting and upbeat and is an intersting way of depicting crossroads.


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