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Art Javid is one of the co-founders of the American Design Awards, an international design awards organization with over 20,000 active members and participants based in San Diego, California.

Art is also the co-owner of Graphicwise, Inc. (with his twin brother Kevin) an Orange County, California-based creative design firm specializing in attractive and effective web design, corporate identity and packaging art since 1997.

Besides graphic design, Art has been responsible for co-illustrating 5 published children’s books for a Los Angeles area television personality, and enjoys playing basketball whenever time permits.

URL:
www.graphicwise.com

Email:
Art

 
   
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Los Angeles Mission Logo
by Art Javid, Co-owner of Graphicwise, Inc.
Co-founder of the American Design Awards

Background:

Client: Los Angeles Mission (Los Angeles, CA)

What They Do: Help homeless people in Los Angeles by providing food, shelter, classes, etc. (with a Christian theme)

Objective: To portray hope and new beginnings. Their old logo was just too depressing and complex. We suggested a more upbeat color scheme and a less cluttered look.

 

BEFORE:

L.A. Mission logo before

 

AFTER:

L.A. Mission logo after redesign

 

Alina's Feedback:

While the original logo has some interesting elements to it, I definitely agree with Art that it was too serious and complex. It's not exactly an inviting mark, thus giving a sense of gloom to the Mission as well. The new logo is much more inviting and upbeat and is an intersting way of depicting crossroads.

 

Go to Art Javid's next make-over
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