Creative Latitude


« Back
  About the author  

Art Javid is one of the co-founders of the American Design Awards, an international design awards organization with over 20,000 active members and participants based in San Diego, California.

Art is also the co-owner of Graphicwise, Inc. (with his twin brother Kevin) an Orange County, California-based creative design firm specializing in attractive and effective web design, corporate identity and packaging art since 1997.

Besides graphic design, Art has been responsible for co-illustrating 5 published children’s books for a Los Angeles area television personality, and enjoys playing basketball whenever time permits.



  Articles »  

Tuloy Logo
by Art Javid, Co-owner of Graphicwise, Inc.
Co-founder of the American Design Awards


Client: Tuloy (Pasadena, CA)

What They Do: Web publishing, sharing and collaboration.

Objective: Their old logo wasn't hip. It wasn't modern. They wanted something "Windows XP" portraying network security, etc.



Tuloy logo before



Tuloy logo after redeisgn


Alina's Feedback:

Tuloy's old mark really says nothing about what the company does. It almost has an Asian, organic feel to it. I would have guessed the logo represented a healing, health-oriented company... certainly not a Web publishing firm!

The client said they wanted something with a Windows XP look to it, and I feel Art did a nice job of capturing that for them. I found the lock to hold a double meaning... of course, the one used in the tagline, "unlock the future," but it could also represent security, which is also an important issue in today's Cyberspace world.

Go to Art Javid's next make-over
«Return to GRAPHIC make-overs

  All contents © Copyright 2003 - 2004 Creative Latitude | Sitemap