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Art Javid is one of the co-founders of the American Design Awards, an international design awards organization with over 20,000 active members and participants based in San Diego, California.

Art is also the co-owner of Graphicwise, Inc. (with his twin brother Kevin) an Orange County, California-based creative design firm specializing in attractive and effective web design, corporate identity and packaging art since 1997.

Besides graphic design, Art has been responsible for co-illustrating 5 published children’s books for a Los Angeles area television personality, and enjoys playing basketball whenever time permits.

URL:
www.graphicwise.com

Email:
Art

 
   
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Tuloy Logo
by Art Javid, Co-owner of Graphicwise, Inc.
Co-founder of the American Design Awards

Background:

Client: Tuloy (Pasadena, CA)

What They Do: Web publishing, sharing and collaboration.

Objective: Their old logo wasn't hip. It wasn't modern. They wanted something "Windows XP" portraying network security, etc.

 

BEFORE:

Tuloy logo before

 

AFTER:

Tuloy logo after redeisgn

 

Alina's Feedback:

Tuloy's old mark really says nothing about what the company does. It almost has an Asian, organic feel to it. I would have guessed the logo represented a healing, health-oriented company... certainly not a Web publishing firm!

The client said they wanted something with a Windows XP look to it, and I feel Art did a nice job of capturing that for them. I found the lock to hold a double meaning... of course, the one used in the tagline, "unlock the future," but it could also represent security, which is also an important issue in today's Cyberspace world.

Go to Art Javid's next make-over
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