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  About the author  

Art Javid is one of the co-founders of the American Design Awards, an international design awards organization with over 20,000 active members and participants based in San Diego, California.

Art is also the co-owner of Graphicwise, Inc. (with his twin brother Kevin) an Orange County, California-based creative design firm specializing in attractive and effective web design, corporate identity and packaging art since 1997.

Besides graphic design, Art has been responsible for co-illustrating 5 published children’s books for a Los Angeles area television personality, and enjoys playing basketball whenever time permits.



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Pointe Aviation Logo
by Art Javid, Co-owner of Graphicwise, Inc.
Co-founder of the American Design Awards


Client: Pointe Aviation (San Diego, CA)

What They Do: Small charter airliner with small to medium sized fleet of corporate jets.

Objective: They mentioned "Brady Bunch" as their current look, and wanted to venture into something fun and corporate.



Pointe Aviation logo before



Pointe Aviation logo after redesign


Alina's Feedback:

The new logo for Pointe Aviation is much more engaging, fun, and corporate at the same time. Both the style of the plane and the lower case "i"s drive home the "point" without being quite so literal as the first logo. The previous logo seems to suggest a bi-plane, whereas the redesigned logo is much more in tune with today's aircraft and appeals to today's travelers' need for streamlined flight.

Go to Art Javid's next make-over
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