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Art Javid is one of the co-founders of the American Design Awards, an international design awards organization with over 20,000 active members and participants based in San Diego, California.

Art is also the co-owner of Graphicwise, Inc. (with his twin brother Kevin) an Orange County, California-based creative design firm specializing in attractive and effective web design, corporate identity and packaging art since 1997.

Besides graphic design, Art has been responsible for co-illustrating 5 published children’s books for a Los Angeles area television personality, and enjoys playing basketball whenever time permits.

URL:
www.graphicwise.com

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Zandiant Technologies, Inc. Logo
by Art Javid, Co-owner of Graphicwise, Inc.
Co-founder of the American Design Awards

Background:

Client: Zandiant Technologies, Inc. (Orange County, CA)

What They Do: Technology company providing in-dash navigation systems for cars, which use global positioning systems to locate restaurants, hotels, hospitals, etc. from inside your car.

Objective: Their old logo was too "engineerish" and wanted something a little bit more modern. Wanted to somehow show flow of information in a hip mark showing off the Z.

 

BEFORE:

Zandiant logo before

 

AFTER:

Zandiant logo after redesign

 

Alina's Feedback:

Zandiant's old logo did have a certain "engineery" feel to it, in addition to feeling off-balance and disproportionate in its elements. Art did an effective job in portraying the flow of information, navigation, and the "z" in the new logo. It has a more contemporary look to it and should lend itself better to a variety of identifying means, from corporate collateral to animation and web usage and to packaging.

Go to Art Javid's next make-over
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