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Art Javid is one of the co-founders of the American Design Awards, an international design awards organization with over 20,000 active members and participants based in San Diego, California.

Art is also the co-owner of Graphicwise, Inc. (with his twin brother Kevin) an Orange County, California-based creative design firm specializing in attractive and effective web design, corporate identity and packaging art since 1997.

Besides graphic design, Art has been responsible for co-illustrating 5 published children’s books for a Los Angeles area television personality, and enjoys playing basketball whenever time permits.

URL:
www.graphicwise.com

Email:
Art

 
   
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S G & C Logo
by Art Javid, Co-owner of Graphicwise, Inc.
Co-founder of the American Design Awards

Background:

Client: S G & C (San Diego, CA)

What They Do: Investment banking firm

Objective: They admitted that they found the logo on a CD ROM that was included with their computers when they bought them back in 1994. OUCH! They wanted to look modern and attract multi-million dollar businesses.

 

BEFORE:

SG&C logo before

 

AFTER:

SG&C logo after redesign

 

Alina's Feedback:

What a disturbing thought... investment bankers believing that investing in clip art to represent their expertise in investment banking is an investment. LOL... Yikes! Fortunately, they realized the importance of having a logo that is uniquely their own and that expresses their integrity, professionalism and strength.


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