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Art Javid is one of the co-founders of the American Design Awards, an international design awards organization with over 20,000 active members and participants based in San Diego, California.

Art is also the co-owner of Graphicwise, Inc. (with his twin brother Kevin) an Orange County, California-based creative design firm specializing in attractive and effective web design, corporate identity and packaging art since 1997.

Besides graphic design, Art has been responsible for co-illustrating 5 published children’s books for a Los Angeles area television personality, and enjoys playing basketball whenever time permits.

URL:
www.graphicwise.com

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Art

 
   
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Pier 39 Logo
by Art Javid, Co-owner of Graphicwise, Inc.
Co-founder of the American Design Awards

Background:

A Northern-California restaurant looking for an identity reminiscent of the 1849 gold rush-type atmosphere.  They were not happy with the the original logo which lacked the graphical punch they were after (designed by one of the owners).

Pier 39 logo make-over

Alina's Feedback:

While Pier 39's old logo was charming, Graphicwise's redesign definitely holds more graphic presence and gives the restaurant a very strong steakhouse and wine image. The large, mysterious bull head draws you in. The type used for the name of the restaurant maintains a rustic feeling of the Gold Rush, and the burgundy color helps suggest the essence of wine. This logo evokes a very hearty experience.


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