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Jeff Fisher, the Engineer of Creative Identity for  Jeff Fisher LogoMotives, is the author of "The Savvy Designer's Guide to Success: Ideas and tactics for a killer career;" released by HOW Design Books in 2004. He can often be found preaching what he practices through speaking engagements at creative industry events around the country and writing for various design-related magazines and webzines. For more information about the designer's work click the link below.

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www.jfisherlogo
motives.com

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Jeff

 
   
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Balloons on Broadway Identity - Before
by Jeff Fisher, Engineer of Creative Identity
Jeff Fisher LogoMotives

Background:

The original logo for the balloon delivery service, and gift/card retailer, Balloons on Broadway had served the company well, but did not convey much about the business itself. As more customers began to refer to the company by its initials, B.O.B., the owners decided to have a new identity created.  

BEFORE:

Balloons on Broadway--before



See the AFTER results»
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