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Jeff Fisher, the Engineer of Creative Identity for  Jeff Fisher LogoMotives, is the author of "The Savvy Designer's Guide to Success: Ideas and tactics for a killer career;" released by HOW Design Books in 2004. He can often be found preaching what he practices through speaking engagements at creative industry events around the country and writing for various design-related magazines and webzines. For more information about the designer's work click the link below.

URL:
www.jfisherlogo
motives.com

Email:
Jeff

 
   
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Lampros Steel Identity - Before
by Jeff Fisher, Engineer of Creative Identity
Jeff Fisher LogoMotives

Background:

For decades Lampros Steel, a metals distributor, used a logo incorporating a large simple “L” as the company's identifying symbol. Within the logo, which was often printed in a reflex blue, the name did not seem to read properly. 

BEFORE:

Lampros Steel - before



See the AFTER results»



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