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Jeff Fisher, the Engineer of Creative Identity for  Jeff Fisher LogoMotives, is the author of "The Savvy Designer's Guide to Success: Ideas and tactics for a killer career;" released by HOW Design Books in 2004. He can often be found preaching what he practices through speaking engagements at creative industry events around the country and writing for various design-related magazines and webzines. For more information about the designer's work click the link below.

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www.jfisherlogo
motives.com

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Jeff

 
   
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Tel-Med Identity - Before
by Jeff Fisher, Engineer of Creative Identity
Jeff Fisher LogoMotives

Background:

Tel-Med is a free medical help-line service, offering pre-recorded messages in answer to a wide variety of basic medical questions. The old logo consisted of an illustration of an antique-style phone next to the name. The phone image did not successfully convey the modern capabilities of the system and a new image was requested.

BEFORE:

Tel-Med before



See the AFTER results»



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