North Portland Business Assoc. Identity - Before
by Jeff Fisher, Engineer of Creative Identity
Jeff Fisher LogoMotives

Background:

The original identity for the North Portland Business Association was a simple graphic representation of the acronym NPBA. It was usually only evident in the flag of the organization’s monthly newsletter.

BEFORE:

AFTER:

The new logo, which reproduces well in one or two colors, projects images symbolic of the North Portland business neighborhood – simplified illustrations of the St. Johns Bridge, the Fremont Bridge and the blue herons that are native to the area. By not conveying images specific to certain industries or businesses of the region, the logo successfully represents all business entities in North Portland. The identity is used on decals for member business, signage for events, the newsletter and membership marketing materials.

Alina's Feedback:

What a huge difference! Jeff's new logo is much friendlier and inviting. I would feel more compelled to interact with the Association seeing this logo. The colors are soothing, and the overall logo is, once again, nicely contained and speaks with authority.