Denny Shleifer Marketing Communications, Inc. Identity - Before
by Jeff Fisher, Engineer of Creative Identity
Jeff Fisher LogoMotives

Background:

Denny Shleifer’s original logo treatment, consisting of his initials and type, identified his business, but conveyed very little about the energetic and enthusiastic public relations and marketing professional.

BEFORE:

AFTER:

The graphic representations of television, radio and print media bursting out of Shleifer’s name says much more about the person and what he does professionally. The client felt he had been captured perfectly in the one concept presented as a possible new logo. The logo was revised slightly when the PR expert incorporated his business a few years later.

Alina's Feedback:

The original Shleifer logo, while business-like enough was so low-key that it might easily be forgotten or ignored. Jeff's new design will capture more attention, give the viewer a much better sense of Denny's business, and will be retained in the client's memory.