ACM Records is a music services company in New York. They
have been in business for over 26 years and have never been
professionally branded. They have had logo designs done by
band members that they represent but had never hired a professional
firm. They hired two other design firms before us that just
couldn't get the job done. They wanted a logo that looked
cool but still professional. ACM represents many types of
bands and artists, so they didn't want the logo to look too
specific in any direction. The only advice that they gave
was to make it look "futuristic and cool."
Almost the entire logo is custom. The original
fonts were all changed to outlines, edited and cleaned up.
The waves on the "A" were
edited numerous times. We did not stop working on the logo
until the client was 100% impressed. The client was
very happy with the logo. They also were very happy they
found a design firm that could get the job done. ACM
Records is proud to hand out their business cards because
they know they look good. They only wish they would have
hired us years ago.
The new ACM Record's logo does have a more
unique and individualized feel to it; the old design looks
much more like a surf or snow board company. One definitely
picks up on the spreading of "sound" aspect of the business
with the new logo. The tagline also helps explain what
the company does.