Background:

Client: Herb Scott's Catering (Philadelphia, PA)

What They Do: Catering Company

Objective: To create a logo that was clean, simple and professional. Herb Scott wanted to expand his business and I believe he has the right logo to do that now.

The way I came up with his logo was that he kept saying he wanted a clean and simple design and that he wanted to get much larger catering accounts. He also said that his catering company was excellent at preparing the food as well as the entire presentation of the room, so I wanted to show a few things in their logo that wasn't there before. 1. That they are a professional company 2. That they take care of the entire event including the food.

Before:

After:

Alina's Feedback:

Kelly-Anne did a great job of simplifying and cleaning up Herb Scott's Catering logo. It wasn't really a logo before, but now it will be much easier to apply to various formats and applications. It has a contemporary yet friendly look to it, which should serve his business well.