Background:

This make-over project was for a Chiropractor who was having a hard time with the larger Chiropractors in his area. When looking at his current card, there was nothing visual to capture how or what the end result of treatments with him could be for a patient, so that's how I wanted to approach this. My biggest challenge was trying to match the blue he currently had. He wanted to stay with the same blue and he had no idea what it was or where he ordered it from. He also wanted to stay with the fold-over card.

Before:

Solution:

We managed to get a blue that was pretty much on the money. We scaled the card size down a bit and took out a LOT of text and highlighted some major parts of his services with bullet points and alternated different color blues. We used two visuals of people doing physical routines to give the client the idea, "Hey if you come here for treatment, you could do this too!" sort of feel.

The Chiropractor was thrilled and just called this week to meet with me on a brochure design.

After:

Alina's Feedback:

Maryann's new design succeeds in giving a more organic, lively, and inspirational feel to the Chiropractor's practice. As I sit here slumped over my keyboard, back aching, I keep thinking about how I need some services like his. The new card would entice me more than the previous version.