Background:
Titan of the Rockies, being a fledgling upstart, began with utilitarian business cards and asked for a redesign that expressed their personality while still showcasing their multiple brands.

Using layout, color and heirarchy of logos, the redesign gives more presence to the dealership's name while still paying homage to the brands they sell and service. Also, the redesign makes room for the names of individual employees and their contact information, making the business cards more personal instead of generic.

Alina's Feedback:

Morgan successfully improved the business card for Titan of the Rockies, Inc. The new card shows a much clearer hierarchy of the logos. Previously, all the logos were of about equal stature, so the logo of Titan of the Rockies was a little bit lost in the confusion. Now the logo stands out, so the name of the firm, as well as its employee, is easily located. This not only provides strength in the look of the business card, but also in how the company is perceived. The broad band of color further strengthens the branding.