AFTER:

AFTER Design Elements:

The solution was creating two sub-sites, targeted to each audience. To increase the cross-branding opportunities, and save some dough, the same layout was used for both sides of the site. The colors and content tone were adjusted to appeal to each audience's sub-site. The two sides are supported with their own targeted e-newsletters, Inspirations and Trend Talk, which are published every other week. They each utilize the branding elements from their side of the site including color, typography and images.

The designs feature a photo of Kathy, which provides a friendly, approachable, emotional point-of-contact with the audience. Since the primary goal of the redesign was to have audience members contact her about giving a presentation, her email address and telephone number appear throughout the sites.

A secondary goal was to promote and sell her books. This is primarily focused toward the Inspriational side of the audience. A "Books" page appears on the Trends side as well to capture any potential sales from that side of the market. A linked book cover graphic is displayed on the Inspirations-side home page as, well as appearing deeper within the site. These link to directly to her books on Amazon.com.

In addition, we are able to whet the audiences' for Kathy's presentations through the use of video and audio excerpts from several of her previous presentations.

To date, the site and e-newsletters have been a significant success with continually increasing traffic and subscribers.

Traffic is up. Branding is clear. Ain't life grand?
The site can be found at:
http://www.lamancusa.com
This brings the visitor to a site portal where they can choose either side of the site.

Alina's Feedback:

Neil has done an excellent job of solidifying an information-loaded site. Previously, the photo of his client Kathy was a bit lost on the page due the small size, vignette edge treatment, and location of her photo on the page. Now her presence is much stronger and friendly, also holding more authority due to its weight, location and clarity. All the information is easy to read and find due to different colored backgrounds that serve to organize bits of individual information, all the while, still looking cohesive. The colors and look are friendly and inviting, yet also professional.

«Return to BEFORE
«Return to GRAPHIC make-overs