Background:

GenesisInc.TV is an independent digital video network and on-line community designed to entertain and explore our common technical, corporate, spiritual and religious history. Their program "Genesis Inc." is a sitcom that shows a light-hearted view of the inter-office politics of corporation responsible for the creation of the planet Earth.

Their original website was put up in a hurry to spotlight their content. They soon realized that they were not projecting the brand image they wanted for their program. 

Before:

Challenge:

After discussions with the client, the goals for the new brand image and site were as follows:
- Develop a corporate identity that could serve the dual purpose of being both the identity for the corporation named in the show and the identity for their website.
- Develop a clear and consistent navigation system for the .tv site.
- The design must be easy to integrate with their existing database system.
- Client wanted to add a blog, forums, and a store front to the website.

Results:

The website promotes the Genesis Inc. identity and is now a useful tool for generating revenue. The client now proudly promotes their content and are generating more and more hits every day.

Alina's Feedback:

Troy vastly improved the delivery of the message and intent of Genesis Inc. TV. Looking at their original home web page, I would not have any idea about the type of business, their service or product. And, because it had such little contrast, it's difficult to read and frankly, not inducive to learning more. Troy's new website is much easier to read, more pleasing to the eye, and conveys much more information quickly and easily. It invites the viewer to learn more.