The Solution:
My design solution maintains integrity and a connection to the industry they serve (see B below). In addition, I developed a tagline that reflects Macore's core business plan.

Their previous business card was full color, oversized and did a better job of featuring their clients' work rather than their own brand.

I created a business card that utilizes a unique die-cut and is printed on
the plastic stock Macore uses for tags. The design also showcases key
products on the back, while using only two spot colors. The new cards do double duty by both demonstrating the tags they produce for their clients, while clearly establishing the Macore brand identity.

The mark has been very well received and the next projects in line will be revamping their entire advertising approach as well as a new web presence.

AFTER:

Alina's Feedback:

What a huge difference! Von's new logo and branding identity is much bolder, creating a more memorable impact. The business cards printed on plastic in an interesting die cut was a brilliant solution, once again making a memorable impact as to what Macore is and what they do.

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