Background:
DigEd is a educational resource company based out of San Francisco. They produce software and do consultant work for schools grades Kindergarten through twelfth grade.

They were not happy with their current identity, or rather lack of one. The only known reference they could show me was their current web site. They had no further development of their identity, and thus they were having a hard time promoting and marketing their business.

The main problem I saw immediately is that the mark they were using lacked any visual clues as to what they did or who they served.

BEFORE:

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