The Solution:
Instead of focusing on the services they provide, I wanted the new identity to reflect the end result of DigEd services. Stepping up and reaching out for higher goals of learning is all transposed in this new mark.

Business cards are also shown as part of their new identity. We are now working on a new web presence, on-screen graphics and other related marketing material.

They are very happy with their new direction.

AFTER:

Alina's Feedback:

To me, DigEd's previous design suggested a technology firm rather than education. It was cold and uninviting, whereas Von's new design definitely says education, humanity, warmth, growth and friendliness. The colors are energetic and eye-catching, which is emphasized even more by the unusual shape of the business card. Excellent make-over!

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