Background:
Flaming first contacted me to develop a new ad campaign. I helped them realize that they should first focus on a new identity. They resisted, so I used what I call 'Gentle Mocking' by pointing out that their current identity looked like the Fisher-Price™ family logo. They agreed and green-lighted me for a new logo.

Their old ads lacked a cohesive brand appearance and didn't speak to their primary target audience.

BEFORE:

See the AFTER results»