Background:
Word of mouth brought this client to my door. She had seen how I helped another local small business owner improve their marketing, and in return, grow their business to the point where they could no longer take on any more work. This client wanted to see that same effect on her business, and we were glad to help.

It quickly became apparent that the primary problem was a lack of identity. The client's business was her name which was used inconsistently. Her business name offered no clue to what she does or to what service she provides. Her web site describes the business a little better, but it still lacks a strong identity.

This client did, however, have some great ideas; she just didn't know how to use them. She told me she wanted to make her van the 'Glove Mobile.' She sells latex gloves to medical facilities, doctor offices and dental clinics all around the Willamette Valley, so the name was very apropos to her business.

Our design challenge was to create a new direction for her identity which included considering a new name, slogan and marketing strategy.

BEFORE:

See the AFTER results»