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EasyClosets.com - Before
by Von Glitschka

Background:

Back in January I got a call late one afternoon it was from the president of a company called EasyClosets.com. He had seen some work of mine and enjoyed my web site and was interested in having me help them with a new ad campaign. We talked for a bit as I viewed their current web site. He then agreed to send me all the marketing material they've done to that point for me to audit and reference in drawing up a quote.

After I looked at all the pieces he mailed me, the most apparent need was a new identity. This company did spectacular work but none of their marketing materials reflected that same level of craftsmanship or precision. Another thing I noticed was they were spending serious money on advertising in major publications nationwide. The scope of an entire ad campaign was a bit intimidating so Glitschka Studios partnered with Think Tank Creative out of Louisiana, two absolutely amazing ad guys I've been friends with for several years now, and we brainstormed a plan of attack then pitched the idea to the client.

It was the single largest job I've ever quoted for, so when the client called back and approved it, I was a bit in shock but very excited to get started.

BEFORE:

EasyClosets.com before



See the AFTER results»

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