Holli lives and works in Nashville, TN, where her husband, Chad, their
new daughter, Walker, and their goofy basset hound, Do-Wop, give her
plenty
of inspiration.
Self Promotion One Girl's Journey to Doing What She Loves
by Holli Conger
Entry 8 of 12: January: It's Paying Off
January was a pretty good month for my illustration career.
At the beginning of January I went into "full" client
acquisition mode. I made out a to-do list that will help
keep me on my toes. The list is as follows:
Daily
Find 3 new addresses for promo
Sketch
Blog entry (at least a few days a week)
Weekly
Update Portfolios.com listing
Illustration Friday
One clay or digital illustration (portfolio quality)
Look at freelance job listing sites
Monthly
Press Release
Update portfolio
Creative Latitude article
Believe it or not I have really stuck to it and it's been
fairly easy.
With my quota of 3 addresses a day to meet, I have been scouring
the internet and am amazed at the children's publishers and
product makers out there. I haven't had any trouble finding new
an obscure little places to send my postcards to. I am needing
to send something to those who I sent postcards to around
October. I am still toying with the idea of doing a postcard
mailer. I need to send something out, but I just don't know
what. I don't know if I should do digital or dimensional
focus if I do go the postcard route ... hum, I need to get
something going though. I do have some promo/sample packets
to put together and mail to some publishers I'd really like
to work for. I'll need to let them sit a few days so the
spray mount smell can wear off but then off they go.
Having a blog has helped my creative and motivational efforts
greatly. I have already meet some many people who are in
the same
boat as me or they are already successful illustrators. Before
I really knew no other illustrators with my same focus, but
now I know several that I feel like i can call on for advice.
Also participating in Illustration Friday has really helped
me be creative and build my portfolio. Plus it feels good
to get all though nice compliments about your work. I have
posted all my creative latitude articles there as well and
I've gotten so many comments about how much people have enjoyed
them. I am just super motivated now that I have a network
of illustrators and feel like I belong.
I've had a few prospects this month. One was interested in
my dimensional style for a flash game, one for illustrating
an educational workbook (I've got my finger's crossed on
this one, should hear something about it next week), an
earlier prospect emailed me after getting my press release
and wanted to let me know that they'd still like to work
with me but the project was on hold for the moment, PLUS
my first postcard and promo mailer paid off — I received
a job from a children's magazine illustrating a calendar
page for at least 6 of their issues. Needless to say things
are really working out. I feel more confident now than I
ever had!
That's pretty much it for this month. I hope February brings
plenty of jobs and inspiration!