New Book Teaches How to Design Cool Stuff
Before & After Page Design by John McWade makes good
design easy for anyone.
Berkeley, Calif. and Roseville, Calif.: January 23,
2004-Peachpit Press and Before & After magazine today announced
the release of Before & After Page Design by John McWade.
Before & After Page Design is a beautifully clear, cohesive
and elegant primer on page design that covers all the essentials.
Acclaimed for his approach to teaching by example, McWade
makes simple the complex process of good design for professional
and occasional designers.
"For over a decade, graphic designers have depended on Before
& After magazine for ideas and inspiration," says Marjorie
Baer, executive editor of Peachpit Press. "With Before & After
Page Design, we have created an essential addition to the
library of any visual communicator."
Through a series of projects chosen for their practical value
to today's graphic designer, the book shows readers how to
put into practice the principles of excellence in design.
McWade teaches how to think visually-transforming the images
in your head into documents that communicate effectively on
the page. Projects include newsletter and newspapers, brochures,
fliers and mailers, advertising and stationery.
"Page design is not about decoration but communication, about
making your words and vision visible, giving it form and body
for all the world to see," says John McWade, creative director
of Before & After magazine. "This book is about how to express
in a few words, a few shapes, a few colors, the ideas you
want to convey."
Highlights of subjects covered include: -When one typeface
works better than another, and how to select the most effective
font for your project -Dramatic photo placement for a product
showcase -How to make a pocket brochure that's easy to update
-Strategies for directing your reader's eye -The essentials
of a powerful ad layout -How to create a do-it-all business
portfolio (and what to put in it)
About the Author
Designer, teacher and author John McWade has been at the forefront
of the graphic design and desktop publishing world for several
decades. The very first beta user of the desktop publishing
program Aldus PageMaker, he went on to found the first desktop
publishing company, PageLab, to take advantage of the new
tools. With his wife Gaye McWade, he founded the acclaimed
Before & After magazine, long a favorite resource for graphic
About Peachpit Press
Berkeley-based Peachpit Press has been publishing top-notch
books on the latest in graphic design, desktop publishing,
multimedia, Web publishing, and general computing since 1986.
Its award-winning books feature step-by-step explanations,
timesaving techniques, savvy insider tips, and expert advice
for computer users of all sorts. It is the home of the internationally
recognized Visual QuickStart Guide series, New Riders Voices
that Matter series, and is the publishing partner and distributor
of Adobe Press, Macromedia Press, and Avid Press books. Peachpit
Press is a company of Pearson Education, the world's largest
education publisher and a Pearson (NYSE: PSO) company. Learn
more at www.pearsoned.com.
About Before & After magazine
Before & After magazine has earned legions of fans with its
approach to design not as a mere decoration but as an essential
form of communication. Launched in 1990, the magazine is published
six times a year from Roseville, California. Each issue delivers
step-by-step instruction and explanation of the essentials
of visual design in a style that is entertaining, inspiring
and educational. Learn more at www.bamagazine.com. Before
& After is a registered trademark of JMS Publishing, LLC.
All other marks are the property of their respective owners.
Title: Before & After Page Design
Author: John McWade ISBN: 0-201-79537-X
Price: $24.99 Size: 7 x 9", 195 pp.
Levels: Beginning-Advanced Publication Date: 12/03
Category: Graphic Design Publisher: Peachpit Press
Availability: Through bookstores, computer dealers,
catalogs, user groups or directly from Peachpit Press. Call
(800) 283-9444 for a free catalog.
Here to purchase.
For more information:
Before & After magazine
TEL (650) 988-1450
TEL (800) 283-9444 x123