Exit3a.com has hired Jonah Hughes to head the Product Placement
Department. Most recently, Hughes worked as a Consumer Outreach
Practitioner (COP) for several Pro-Consumption Consumer groups.
“It was Jonah’s consumer experience that caught
my eye,” said
Exit3a.com writer & proprietor, Tom Mullen. “Jonah
has an uncanny knack for
sensing consumer wants and desires, tapping into the zeitgeist
if you will, which makes him an
immediate asset, and invaluable teammate, to all of us in the
Product Placement Department,” added Mullen.
The Product Placement Department operates under the guiding
principle of placing products in ads. “When you think
about it, the whole notion of placing a product in an ad is
really the most effective way to connect with your consumer.
It’s all about creating an ongoing dialogue between your
consumer and your product,” postulated Hughes.
“In the short time Jonah’s been part of the Exit3a.com
family, he’s altered my thinking. The way he refers to ‘the
consumer’ as ‘your consumer’ is so subtle
in its’ brilliance that it’s almost scary. Plus,
he speaks Spanish, which is muy bueno in my book,” said
Exit3a.com is an ad agency. Kinda. It’s a freelance factory
full of ideas. The Product Placement department, ‘We
place products in ads,’ can be seen in action by visiting
the TV/Print/Radio and Web sections on Exit3a.com.