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Clickety-clack, Logomotives toots its horn!

1 April 2005

Area of Design focuses spotlight on Jeff Fisher

The web presence Area of Design currently features an interview with Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives. Area of Design is an organization that showcases established and emerging artists, designers, commercial firms, and nonprofit groups based in the United States. Fisher, the author of “The Savvy Designer’s Guide to Success,” discusses his 27 years in the design industry, major influences on his work and his logo design work.

Jeff Fisher honored by P22 for font use on Twisted Elegance identity

The P22 Type Foundry has named Jeff Fisher, of Jeff Fisher LogoMotives, the winner of “The Great P22 Fonts in Use Competition” for the month of March as a result of his logo design for Twisted Elegance Interactive. Fisher designed the identity, using the new P22 font release Bramble, for his friend Jason Holland. Holland, the owner of Twisted Elegance, is a California-based Web site designer and developer.

LogoMotives icon design included in Font Aid III: Fleurons of Hope, a Collaborative Typeface

Jeff Fisher, of Jeff Fisher LogoMotives, is one of over 220 type designers, graphic designers and artists represented in Font Aid III: Fleurons of Hope, a Collaborative Typeface. Dutch designer Max Kisman, contributor to past “Building Letters” and The Society of Typographic Aficionados projects, developed the font’s concept–a collection of fleurons (also known as flowers or printers’ flowers)–to serve as a symbol of remembrance in tribute to those who lost their lives in the 2004 tsunami. Fisher’s icon, made up of a repeating palm tree image, symbolizes the re-growth of the Southeast Asian region. Fleurons of Hope is now available for sale at, with all proceeds going to Direct Relief International. The font will also be bundled with the Building Letters Tsunami Edition, which will be published in the near future.

“I DO!” graphic receives multiple recognitions

A graphic created by Jeff Fisher in support of same-sex marriage is included in the upcoming book “The Design of Dissent” by Milton Glaser and Mirko Ilic. “The Design of Dissent” will examine graphic work focusing on social and political concerns from around the globe. The publication, with a foreword by Tony Kushner, will be released by Rockport Publishers in late May.

After a public backlash to same-sex marriage licenses being issued in Multnomah County, Oregon. Fisher - the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives - created the “I DO!” image and distributed it via email for use by those supporting the legalization of same-sex marriage. Flyers, stickers, and buttons were produced and displayed in the windows of business and homes, on the bumpers of cars, and at public hearings on the topic. Similar items were also designed for campaigns in California, Massachusetts, New York, and New Mexico.

The “I DO!” image is currently part of the Wedding Album Project exhibit that will become a permanent part of the Oregon Historical Society archives. The exhibit, sponsored by Multnomah County, is on display in the county administration building.

Jeff Fisher LogoMotives receives American Corporate Identity 21 honors

The Portland graphic design firm Jeff Fisher LogoMotives has been honored in the American Corporate Identity 21 awards competition. The winning entries will be featured in David E. Carter’s book “American Corporate Identity 2006,” to be released later this year. Designer Jeff Fisher has received 21 of the honors over the past eight years.

The logos for two Portland, OR clients, architect Thomas F. Fallon and Bella Terra Landscape Services, were recognized.

Jeff Fisher has received over 475 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 70 publications on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board and is also on the 2005 HOW Design Conference Advisory Council. His own book, “The Savvy Designer's Guide to Success” was released by HOW Design Books in late 2004. An excerpt from the book may be found at More information about Jeff Fisher LogoMotives is available at

(* If I don't “toot!” my own horn, no one else will.)

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