| Common Sense
translates Russia Experience from print to Web
Two new Web sites for travel firm Trans-Siberian go live
Brighton, Monday 5 January 2004
 Web
consultancy Common Sense Design has collaborated with another
Brighton-based design firm - Wild Dog Design - to produce
two new Web sites for tour company Trans-Siberian, both of
which launch in the New Year 2004.
The sites are for the two different types of Trans-Siberian
trips to Russia and Asia. Russia Experience (www.trans-siberian.co.uk)
caters to individual travelers with tours in Russia, Mongolia,
Tibet and China; Beetroot Backpackers (www.beetroot.org)
customers tend to be younger - mainly students - who want
to travel on a tighter budget. The two different customer
types are reflected in the sites' unique look and feel, although
there is a 'family' resemblance.
Wild Dog - a print design specialist - created the brochures
for both Beetroot Backpackers and Russia Experience. The company
briefed Web designer Nigel Gordijk - trading as Common Sense
Design - to translate their print designs into Web sites.
This involved creating site structures and navigation that
is intuitive, not slavishly following the linear content structure
inherent in brochures.
Although both sites are visually rich in terms of tour images
and graphics, the pages still download quickly.
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