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Jeff Fisher writes "Stupid client tricks" article for April HOW Magazine

"They're boneheads, idiots and nincompoops. They're your most difficult clients. Our guy Jeff Fisher (yes, that Jeff Fisher) shares hard-learned advice on dealing with clients."

So reads the introduction to the April HOW Magazine article "Don't Shoot The Client," written by designer Jeff Fisher of Jeff Fisher LogoMotives. The article, which evolved out of a forum thread on "stupid client tricks," offers examples and possible solutions to those sometimes frustrating and aggravating issues that occasionally challenge a graphic designer during the course of client interaction on a project. The somewhat tongue-in-cheek piece is also posted online here at

Jeff Fisher, the Engineer of Creative Identity, has received nearly 450 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 60 publications on the design of logos, the business of graphic design, and small business marketing. The designer was appointed to the HOW Magazine Editorial Advisory Board earlier this year. Fisher's first book, The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career will be released by HOW Design Books later this year.

For more information contact:
Jeff Fisher
Engineer of Creative Identity

Jeff Fisher LogoMotives
PO Box 17155
Portland, OR 97217-0155

Phone: 503/283-8673
Fax: 503/283-8995
Web Site:

Hours: Monday - Thursday 8 a.m. - 5 p.m.
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